The entire spectrum of qualitative market research


LINK qualitative offers a wide range of services and methods to provide you with the best support possible in answering the questions you have.


When selecting the most suitable approach, we believe that the most popular or the latest method is not always the best solution. We use the one that is most appropriate and expedient for answering your questions.




B2C & B2B

  • Baseline studies
  • Brand image studies
  • Customer journeys / touchpoint analysis
  • Concept tests
  • Advertising impact: pre-/ post-tests
  • Usability-tests
  • Development of products and services / co-creation
  • Sentiment analysis
  • Communication laboratories

Didn’t find what you were looking for? Contact us.


Internal corporate affairs

  • Employee satisfaction
  • Internal communications
  • Workshops


Individual approaches

  • In-depths & expert interviews
  • Ethnography & netnography
  • Mystery shopping
  • Consumer connects


Group dynamic approaches

  • Focus groups
  • Creative workshops
  • Connecting labs
  • Online forums /blogs


Details about the services.

Information on combinations of qualitative/quantitative methods: LINK Institut