The entire spectrum of qualitative market research


LINK qualitative offers a wide range of services and methods to help you answer your questions in the best possible way.


When choosing the most appropriate approach, neither the most popular nor the latest method must be the best solution: We use what is purposeful for answering your questions.



B2C & B2B

  • Basic studies
  • Brand image studies
  • Customer journeys / touchpoint analyses
  • Concept tests
  • Advertising impact: pre-/ post-tests
  • Usability tests
  • Development of products and services / co-creation
  • Sentiment analyses
  • Communication laboratories

You haven't found what you are looking for? Contact us.


Internal corporate affairs

  • Employee satisfaction
  • Internal corporate communications
  • Workshops


Individual approaches

  • In-depth & expert interviews
  • Ethnography & netnography
  • Mystery shopping
  • Consumer connects


Group dynamic approaches

  • Focus groups
  • Creative workshops
  • Connecting labs
  • Online forums /blogs


Details about services

Information on qualitative/quantitative method combinations: LINK Institut